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Joan Herlong & Associates Sotheby’s International Realty celebrates five years, launches new website

GREENVILLE, S.C. — Joan Herlong & Associates Sotheby’s International Realty celebrated its fifth anniversary with the launch of a new website.

This website boasts many new features including expanded associate biographies and additional tools to learn about Upstate South Carolina communities. The website also has an improved search engine -- making finding listings a simpler and more enjoyable process. The site now features a blog that gives insights from the firm’s almost 50 associates about the Greenville market and beyond.

“This new website marks a key shift in the company’s identity,” said Joan Herlong, the owner and founder of the real estate firm. “The new features are all aimed at ensuring visitors have the best experience and easiest access to information possible.”

The relaunch coincides with the company’s fifth anniversary.

After almost two decades as a top-producing real estate professional in the Upstate, Joan Herlong started her own boutique real estate firm in 2022, and it prospered over the next few years. In 2017, Sotheby’s International Realty approached her based on her company’s record of performance and reputation for unimpeachable integrity. After several months of intense due diligence, she was convinced that in addition to the unmatchable resources Sotheby’s would bring to the table, the company’s approach to business was consistent with her own so Joan Herlong & Associates Sotheby’s International Realty was born. It has more than tripled in the number of agents and sales since then.

“Our core values are Honor, Advocacy, and Expertise. Our values guide everything we do. The process of buying or selling a home can be fraught with emotion, stress, and even confusion, which makes our core values so important. We give our clients the peace of mind that comes with having an unflappable, expert advisor on their side,” she said. “We look forward to bringing all of our expertise and resources to assist you with your residential real estate needs.”

About Joan Herlong & Associates Sotheby’s International Realty

Joan Herlong & Associates Sotheby’s International Realty is one of the leading and most trusted names in real estate in the Upstate of South Carolina. First founded by Owner/CEO Joan Herlong as Realty in 2011, the firm has since handled thousands of properties in the Greenville and Upstate area. In 2017, the company affiliated with Sotheby’s International Realty, becoming Joan Herlong & Associates Sotheby’s International Realty. The company has more than tripled in agent count and production volume since that time. Learn more at  

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.

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