Groundbreaking Launches Elegant, Affordable Downtown Development for Seniors

GREENVILLE, S.C. -   Elected officials and affordable housing advocates gathered today to put the first shovels in the ground for Southernside East, a much-anticipated 93-unit affordable apartment development at the corner of West Washington and Hudson Streets, just north of Unity Park.

Low- and moderate-income renters aged 55+ will reside in two contemporary neighborhood-scale buildings designed by local architects McMillan Pazdan Smith. Each one- or two-bedroom apartment is outfitted with a balcony to encourage easy connection to the outdoors. Other amenities include in-unit laundry connections as well as a community laundry area, fitness, computer, and community gathering rooms, a mail center, a leasing office, and separate private storage rooms. 

Development partners Greenville Housing Fund and Harmony Housing Affordable Development utilized SC Housing’s Low-Income Housing Tax Credit to complete the financing on the project. A portion of the land was donated by the City of Greenville.  

“I can’t say enough about the importance of partnership in helping Southernside East come together. We are so grateful to SC Housing for their confidence in this project, and thankful for the Greenville Housing Authority’s work in securing 55 project-based housing vouchers, which will make these beautiful new apartments in this historic neighborhood available to even our lowest-income seniors,” said Bryan Brown, President and CEO of the Greenville Housing Fund. 

Greenville City Council Member Lillian Brock Flemming told the crowd of over fifty onlookers that “Southernside East represents exactly the kind of intentional development our community needs. It creates safe, high-quality housing for our seniors while preserving affordability in one of the fastest-growing parts of Greenville. This is a critical step in ensuring that longtime residents can continue to call our city home.” 

Mayor Knox White and South Carolina State Representative Chandra Dillard also welcomed the additional affordable housing opportunities for Greenville’s seniors. 

Huntington National Bank’s Drew Boland, a member of GHF’s Board of Directors, described how “thrilled” the bank is to be involved as a financing partner, recognizing that “providing convenient access to safe, quality affordable housing is vital in creating a strong community and helps to improve the quality of life for all residents.”

 James Triano, representing co-developer Harmony Housing Affordable Development, said, "Southernside East represents more than just new housing—it’s the result of a dedicated partnership focused on creating lasting impact for Greenville’s senior community. By providing thoughtfully designed, affordable homes near vital services and neighborhood resources, we’re helping to build a foundation where residents can thrive. It’s an honor to be part of this collective effort to strengthen and uplift the community."

Other featured speakers included Todd Latiff, Chair of SC Housing’s Board of Commissioners; Terril Bates, CEO of the Greenville Housing Authority, and Tyler Civils of Creative Builders, the project’s general contractor.  Local property management firm NHE, Inc., will handle leasing from an on-site office beginning during the fall of 2026, with projected occupancy by early 2027.

About Greenville Housing Fund: In the almost seven years since its inception, GHF has invested over $21 million and leveraged $300 million in creating or preserving more than 1,850 units of housing in Greenville County, many affordable to households living on as little as 30% of the area median income.  Learn more at https://greenvillehousingfund.com.