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Joan Herlong & Associates Sotheby’s International Realty’sThe Furman Group expands

The Furman Group, the number one team with Joan Herlong & Associates Sotheby’s International Realty, is expanding with the addition of Matt Nocks.

Nocks has been a President’s Circle winner in 2020 and 2021, which signifies he did more than $5 million total sales for Joan Herlong & Associates Sotheby’s International Realty in a calendar year. In addition, he won the Most Improved Award in 2020 for highest increase in sales percentage. A Greenville native, he holds degrees from Mars Hill University, where he also played soccer, and Furman University. He is an expert on market conditions and best practices in real estate.

He joins The Furman Group, which consists of Patrick Furman and Samantha Snyder. The Furman Group was Joan Herlong & Associates Sotheby’s International Realty’s leader in volume in 2020 and 2021. In addition, Patrick Furman was a member of the President’s Circle in 2020 and 2021. Learn more at

“Matt is quick to offer creative solutions; is a fierce advocate for his clients; and given his selfless nature, it is easy to see why he is revered by his community,” Furman said. “Matt embodies the mantra ‘always do the right thing even when no one is looking,’ and it became a natural progression to formalize our partnership with him joining The Furman Group.”

This is a significant step for The Furman Group, said Joan Herlong, CEO and owner Joan Herlong & Associates Sotheby’s International Realty. The Furman Group focuses on new development and helped the second phase of Augusta Row Townhomes sell out in weeks. The Furman Group will be offering the third phase this fall, as well is in early discussions on other new development projects.

“For well over a year, Matt Nocks has been working side by side with Patrick Furman on new developments, including Augusta Row Townhomes,” Herlong said. “They share a tireless work ethic, a commitment to client service, and to creative marketing, which laid an inevitable fast track to expanding the Furman Group. Patrick Furman, Samantha Snyder, and Matt Nocks are top-notch individual associates, which renders their teamwork as a group even stronger.”

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