By Leah Stoudenmire Lawson We are now halfway through 2026, and 2027 will be here before we know it. As companies begin to outline their budgets for the next year, it’s important to realize that events are becoming a planned business investment instead of an optional expense. With great event planning comes great responsibility… and great questions. Where are the event dollars going? What experiences actually produce business outcomes? How do companies balance rising costs wi