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Two Minutes with Bob Morgan of Quitchet

Bob Morgan wore a lot of different hats in his 25-year career before moving into real estate in 2000.

He worked in movie theaters, managed and owned bowling centers, miniature golf funparks and restaurants, all of which gave him valuable insights into customer service. Insights he used when he moved into real estate.

Selling and finding the right homes was fun, but six years ago a light bulb turned on. He was driving two buyers to view homes and handed them the printouts of what they were going to see that day – about 30 pages worth -- when one of the buyers remarked there needed to be a better way to handle this. Specifically, he wondered why there wasn’t an app for that.

Bob Morgan found a new goal. Surrounded by great people it became a goal that was realized in October as Quitchet released on the App stores: a real estate app and website uniting buyers and sellers, agents, brokers and team leaders and MLS's with a seamless system that simplifies the entire home buying and selling process. From searching, to scheduling, mapping and viewing, feedback, comparing homes, safety improvements all the way through the closing Quitchet involves all the parties and organizes the journey for all involved.

The brainchild of Morgan, he worked with DevObal and now full development and support from Greenville-based Kopis USA, the app differentiates itself by its design as a service, rather than a product. Quitchet is provided to all local agents as a benefit of their membership in the local MLS, which means Realtors will never get an upcharge and never have to worry about buying the latest updated version. Results will be based on need, with no ability for stakeholders to purchase higher rankings or advertisements. There is never any advertising or recommendation of Service providers. Customers automatically see the listing agent on every home and connect with them with questions about any home, unless they choose their own agent. It is also always a free download to any consumer.

The app is accessible right now for the Greenville market, including listings from the 3,300-member Greater Greenville Association of Realtors.

With all of that in mind, Morgan answered some of our off-the-wall questions this week.

  • What are your favorite things to do on your days off?

Attend sporting events (pre covid) and watching College football with family and friends/just being with my children and grandchildren!

  • What is one movie you’ve watched more than five times?

There are many, but Butch Cassidy and the Sundance Kid came to mind.

  • What are three books you would bring with you to a deserted island?

The Bible, Unbroken, and The Power of Positive Thinking

  • If you could only listen to one album for the rest of your life, what album would it be?

The Beatles’ Abbey Road

  • In your opinion, what’s the most rewarding part of working in your job?

Getting to know people and being trusted to help them with something very important in their lives.

  • As a kid, what did you want to be when you grew up?

A movie theatre operator/owner

  • If you could be part of any sitcom family or friend-group, which would you choose?


  • Tell us a funny story about you that most people don’t know?

When I was in junior high, I was riding on the back of a Honda mini bike with a friend in a Greenville neighborhood. For some reason there was a horse on the side of the road that a bunch of our friends (mostly girls) were admiring and standing around. When we came down the street the horse suddenly took several steps backwards and my friend driving hit the side of the horse- his head first. His head hit my head and we both hit the asphalt and were knocked out. The bike went under the horse (luckily) and when we came to – no one was checking on us – they were all looking at the horse that was also OK. They actually accused us of doing it on purpose!!!

  • Star Wars or Star Trek?

Star Wars

  • What are some of your favorite things to do in Greenville?

Walk/Ride the Swamp Rabbit Trail. Eat at the many great restaurants, Showing new people downtown and just walking or driving around on the beautiful days that we all have here – we call that a “Cool out.”


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